The BMO Customer Journey experience is a unification of BMO’s visual language and experience design patterns, with the goal of providing a cohesive experience to our customers, no matter which product or device they are using.

The use of a consistent tone of language, patterns, and components across projects and platforms will aid in creating a consistent experience throughout.

For this project, I’ve created a deck that dives deep into the process around it’s creation. Download the PDF.

This project was done as a client-initiated concept. The objective was to create a visual aid for a proposed fitness app. Throughout the project lifecycle there were many iterations done – on the next screen, is a quick journey of how the concept evolved from a wireframe to high fidelity visuals.

For this project, I’ve created a deck that dives deep into the process around it’s creation. Download the PDF.