The BMO Customer Journey experience is a unification of BMO’s visual language and experience design patterns, with the goal of providing a cohesive experience to our customers, no matter which product or device they are using.

The use of a consistent tone of language, patterns, and components across projects and platforms will aid in creating a consistent experience throughout.

For this project, I’ve created a deck that dives deep into the process around it’s creation. Download the PDF.

This project set out to solve a common pain point that new (and to a lesser extent, existing) customers have when they are looking for a new account, such as a chequing and savings account, or a credit card: they won’t know if they’ll have their product until after they’ve filled out the application.

For this project, I’ve created a deck that dives deep into the process around its creation. Download the PDF.

I created this concept to see how I could evolve a standard template for donor dashboards, to make them more modern and usable. The standard template for donor dashboards tends to be not intuitive and dated, and users often complained that it wasn’t easy to find what they were looking for. This is an example of a branded dashboard for the American Heart Association that provides for easier usability.

I redesigned this website to simplify the user experience for people who were looking for ways to donate to St Joseph’s, information on treatments, and to read up on news, events and patient stories. The target audience for St Joseph’s was the local Roncesvalles community within Toronto, Canada, and as such the content of the site, from the copy to the photography, needed to have an “in my backyard” feel to it.

This project started out with a complete dismantling and reconstruction of their information architecture. The previous site had significant redundancies within pages and links, along with pages that  led users to a digital dead end. So, I created  a new layout for their site map and simplified their navigation into four silos: About the Hospital, The Community, Giving Back (for patients looking to get involved) and Events. Once the site navigation was ironed out, I worked closely with our Lead Developer, UX Designer and Accessibility Coordinator to map out the site hierarchy so that site would make sense to those browsing with a screen reader and keyboard, as well as look aesthetically pleasing and in line with St. Joseph’s new visual language.

At the end of the project, St Joseph’s had a website that members of the community could identify with and navigate easily, and it was well-received by both the client and the community.