The BMO Customer Journey experience is a unification of BMO’s visual language and experience design patterns, with the goal of providing a cohesive experience to our customers, no matter which product or device they are using.
The use of a consistent tone of language, patterns, and components across projects and platforms will aid in creating a consistent experience throughout.
For this project, I’ve created a deck that dives deep into the process around it’s creation. Download the PDF.
