The BMO Customer Journey experience is a unification of BMO’s visual language and experience design patterns, with the goal of providing a cohesive experience to our customers, no matter which product or device they are using.
The use of a consistent tone of language, patterns, and components across projects and platforms will aid in creating a consistent experience throughout.
For this project, I’ve created a deck that dives deep into the process around it’s creation. Download the PDF.
This project set out to solve a common pain point that new (and to a lesser extent, existing) customers have when they are looking for a new account, such as a chequing and savings account, or a credit card: they won’t know if they’ll have their product until after they’ve filled out the application.
For this project, I’ve created a deck that dives deep into the process around its creation. Download the PDF.
The project originally started out as design for Jessica’s second studio album called Shine. However, as we discussed what her overall goals were for the album, we discovered that she wanted to rebrand to something that was not only more suitable for the content she was releasing, but also to something that she could evolve with as she continued to grow as an artist.
I re-listened to Jessica’s previous album and sampled some of the songs from her (at the time upcoming) second album so I could gauge what had changed for her between then and now. From there it was on to sketching some concepts for her logo, choosing new brand colours and updating her old ones. After that, I mocked up how her new brand would work on various merchandise from t-shirts and hats, to posters and vehicles. I then moved on to doing the UX and UI design for her website, and concluded with the work on her album art, collaborating with a local photographer.
How do you take a pop-rock artist who was visually branded as punk and rebrand her to pop-rock/soul “with a twist”? To do this, the edgier and more grunge aspects of her branding needed to be done away with and we needed to start from scratch. As Jessica’s music had evolved into something more mature and elegant in contrast to her debut album, we needed to show this change, this growth and her direction. I simplified the typeface for her wordmark to a modern sans serif font and her brand colours from gradients into single tone hues. I created an icon with roots paying homage to pixel art, as something she could change and manipulate to fit whatever she needed to use it for. The result gave Jessica a new brand that fell in line with her new album, but was something that could evolve with her as she continued to grow as an artist.
I redesigned this website to simplify the user experience for people who were looking for ways to donate to St Joseph’s, information on treatments, and to read up on news, events and patient stories. The target audience for St Joseph’s was the local Roncesvalles community within Toronto, Canada, and as such the content of the site, from the copy to the photography, needed to have an “in my backyard” feel to it.
This project started out with a complete dismantling and reconstruction of their information architecture. The previous site had significant redundancies within pages and links, along with pages that led users to a digital dead end. So, I created a new layout for their site map and simplified their navigation into four silos: About the Hospital, The Community, Giving Back (for patients looking to get involved) and Events. Once the site navigation was ironed out, I worked closely with our Lead Developer, UX Designer and Accessibility Coordinator to map out the site hierarchy so that site would make sense to those browsing with a screen reader and keyboard, as well as look aesthetically pleasing and in line with St. Joseph’s new visual language.
At the end of the project, St Joseph’s had a website that members of the community could identify with and navigate easily, and it was well-received by both the client and the community.